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The AI duo powering the creator economy

Since 2019, Onthelook has operated creator advertising firsthand.
Chichi and Knock automate the work behind it.

넌블랭크
노스페이스
더블유엠씨
데꼬로소
드로우핏
르아르
메디큐브
브이티코스메틱
키뮤어
포맨트
플랙
후브스
넌블랭크
노스페이스
더블유엠씨
데꼬로소
드로우핏
르아르
메디큐브
브이티코스메틱
키뮤어
포맨트
플랙
후브스

Creator advertising is now a core marketing channel,but operations are stuck a decade behind.The creator advertising marketstill runs on manual work.

Chichi, the Creator AI Assistant

Creator AI Assistant

Chichi

Persian · Devoted and diligent

“ So creators can focus on their content,I'll take care of everything else.”

Knock, the Brand AI Manager

Brand AI Manager

Knock

Border Collie · Smart and precise

“ Border Collies don't stop working.Your campaign is already halfway there.”

AI assistants built for

creator campaign operations

Not general-purpose chatbots. They are dedicated AI assistants that understand every part of creator-brand collaboration.

Chichi for creators and Knock for brands coordinate directly to run the workflow automatically.

Chichi, the Creator AI Assistant
Chichi, the Creator AI Assistant

Chichi ∙ Creator Assistant

Beauty brand A sent you a campaign offer!

One short-form video, with a proposed fee of KRW 1.5M.

Try KRW 2M. If they can't meet it, please decline.

Negotiation complete!

I secured KRW 2M and scheduled the shoot for after next Thursday

to avoid conflicts with your calendar.

* Generating the contract automatically...

Knock, the Brand AI Manager
Knock, the Brand AI Manager

Knock ∙ Brand Assistant

I found five beauty creators with 100K+ followers

who can post this week.

They're ranked by projected efficiency for your budget.

Let's proceed with creators 2 and 4.

I've sent the offers to Chichi.

Scheduling, briefs, and settlement continue automatically

through the shared workflow.

Live operating metrics managed by Chichi and Knock

KRW 6B+

Paid campaigns

KRW 9.1B+

Performance campaigns

10,000+

Campaign inquiries handled

1,200+

Negotiations

From the first inquiry to tax invoices,
11 steps, automated

Chichi and Knock handle the operations
Creators focus on content. Brands give final approval.

Chichi
Knock
Shared
01
Initial inquiry
02
Rate & schedule alignment
03
Fit check
04
Campaign setup
05
Sample received
06
Brief & script draft
07
Draft review
08
Publishing management
09
Settlement processing
10
E-signature contract
11
Tax invoice issued
Knock, the Brand AI Manager
Chichi, the Creator AI Assistant
Matching & sales
Execution & content
Publishing
Settlement & operations

Already working together

Leading fashion and beauty brands and 100+ creators run campaigns with Chichi and Knock.

MUSINSA
MUSINSA STANDARD
KIMYEA
De Corso
LEHAER
The North Face
DRAW FIT
NONBLANK
HUVS
SUARE
WMC
PLAC
MUSINSA
MUSINSA STANDARD
KIMYEA
De Corso
LEHAER
The North Face
DRAW FIT
NONBLANK
HUVS
SUARE
WMC
PLAC
MUSINSA BEAUTY
ISOI
Torriden
JUNG SAEM MOOL
medicube
ROUND LAB
HERA
VT COSMETICS
BIODANCE
innisfree
FORMENT
AROMATICA
MUSINSA BEAUTY
ISOI
Torriden
JUNG SAEM MOOL
medicube
ROUND LAB
HERA
VT COSMETICS
BIODANCE
innisfree
FORMENT
AROMATICA
해피가이정호해피가이정호
데일리룸데일리룸
우연우연
룩박스룩박스
호패션호패션
무민서무민서
후디진호후디진호
옷입는바보옷입는바보
한삐우한삐우
허율허율
배다영배다영
리제임스리제임스
해피가이정호해피가이정호
데일리룸데일리룸
우연우연
룩박스룩박스
호패션호패션
무민서무민서
후디진호후디진호
옷입는바보옷입는바보
한삐우한삐우
허율허율
배다영배다영
리제임스리제임스

0

Total ad collaborations

0

Creator network

0

Partner brands

Problems we know firsthand
transformed by AI

Since 2019, we have run our own MCN, managing campaigns through KakaoTalk, spreadsheets, and email. We experienced firsthand that managing 100 creators required the time of 100 managers, and began using AI to overcome that limit.

From the beginning until now, creators have been our sole focus.

  1. 2019

    onthelook app launch

    3 million downloads in Korea and Japan

  2. 2023

    Creator paid advertising system built

    Selectshop

  3. 2023

    In-house MCN ecosystem built

  4. 2024

    Creator and brand building

  5. 2025

    Agent-based integrated AI-native team built

    Chichi · Knock

Backed by

Hana Ventures
KB Investment
NAVER
Devsisters Ventures
FuturePlay
Fast Ventures
Nanum Angels

Start now

Meet the AI assistants built for creators and brands.

Chichi

For Creator

Agent Chichi

Manage brand offers, coordinate schedules, and check payments.
An AI assistant for creators.

Get started →Knock

For Brand

Agent Knock

Discover creators, check features, and run campaigns.
An AI assistant for brands.

Get started →

Download App

Download the Agent Chichi app

App StoreGoogle PlayDownload page

Careers

career@onthelook.co.kr